Should I use Influencer Marketing for our Crowdfunding campaign?

Digital Marketing Experts
Posted at 2/23/2023

​Influencer marketing can be an effective way to raise awareness and attract backers for a crowdfunding campaign. Influencers can help spread the word about your campaign to their followers and provide social proof for your product or project. It is essential to carefully select influencers who align with your brand and target audience and to communicate your campaign goals and expectations to them. Additionally, it is essential to have a solid marketing strategy beyond influencer marketing, as it should not be relied on as the sole source of promotion.

Influencer marketing can be a powerful tool to promote your crowdfunding campaign, mainly if you have limited reach or are targeting a niche audience. Influencers can help you reach a broader audience, build credibility, and generate social proof.

When considering influencer marketing for your crowdfunding campaign, here are some things to keep in mind:

  1. Choose the right influencers: Look for influencers who have a genuine interest in y
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Successful digital marketing strategy for a crowdfunding campaign

Digital Marketing Experts
Posted at 2/23/2023

Here are some tips for a successful digital marketing strategy for a crowdfunding campaign:

  1. Define your target audience: Before starting any marketing campaign, it’s essential to know your target audience. Identify the age, location, interests, and preferences of your potential backers. This information will help you tailor your marketing message and channels to resonate with your target audience.
  2. Build a solid online presence: Create a professional website and social media profiles for your crowdfunding campaign. Ensure they are easy to navigate, visually appealing, and have compelling content. Regularly update them with relevant information about your campaign and progress.
  3. Leverage social media: Social media is an excellent platform to reach a broader audience and connect with potential backers. Use social media ads, organic posts, and influencer marketing to promote your campaign. Create engaging content such as videos, images, and infographics that tell your story and showcase th
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Is it time to upset the VC applecart?

Brian Christie Brian Christie
Posted at 2/17/2023

We’re living in the post-FTX crypto era and everything has changed.  Just to showcase that fact, a recent article in TechCrunch cites a class action lawsuit against Sequoia, Paradigm and Thoma Bravo for pumping FTX resulting in retail investors losing money. The lawsuit is being spearheaded by the law firm Robbins Geller Rudman & Dowd of San Diego.

Here’s the article: If Sequoia, Paradigm and Thoma Bravo settle a new lawsuit, it could upend VC; here’s why 

The TechCrunch writer asks “Is such promotion a crime? If it is, the entire industry is guilty of it. VCs see part of their ‘value add’ as helping to extend the brand of the startups they fund. They’ve been ‘talking their book’ since the industry got off the ground many decades ago. With the advent of social media, it only became much more annoying.”

I'm sorry to upset the apple cart for my VC friends, but they should be accountable and bear some responsibility for hyping their crypto portfolio firms and the whole spac...more

Categories: Featured  |  Regulations & Compliance
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Seven Charts that Summarize Investment Crowdfunding in 2022

Sherwood Neiss Sherwood Neiss
Posted at 2/13/2023

Here are seven charts that sum up key findings:

Pitchbook Angel/Seed Deals are Trending Down. Investment Crowdfunding Deals are Trending Up and Hit Record Highs

Pitchbook released the “Q4 Venture Monitor First Look” that breaks down its data. While they show Angel and Seed deals declining in 2022, Investment Crowdfunding saw the most deals funded in history. Also, this trendline continues to show an increase in funded deals. As more issuers find it challenging to access capital in 2023, we expect to see them turn online for capital.

The Valley of Death is Dead Thanks to Investment C

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Categories: Reg CF
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'Crowdfunding Is Only for Crappy Companies That Can't Raise Venture Capital.' Poppycock!

Devin Thorpe Devin Thorpe
Posted at 2/9/2023

Naysayers Suggest Crowdfunding Is Only for the Unwashed and Unworthy. Here's the Truth.  

Disclaimer: I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.

I’m sick and tired of hearing this crap. That’s what it is. I’m sorry, but smart people who otherwise spend their days doing intelligent and kind things are still thinking that crowdfunding is for losers. It’s not.

Let me explain this in terms anyone can understand. And please, do me a favor. Share this message with someone you love. Heck, share it with everyone you love.

Regulated investment crowdfunding is not for losers, the unwashed or the unworthy. It’s for every good company out there. It is for every investor.

Does that mean that sometimes a crappy company will raise money via crowdfunding? Yes. But don’t stop reading! Remember, those genius venture capitalists who sometimes lead the chants ...more

Categories: Corporate Social Responsibility  |  Impact Investing
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What are the costs for a RegCF Issuance?

KoreConX
Posted at 2/2/2023

Raising capital is necessary for many companies, but it comes with a price tag. This is why we often receive questions from companies seeking to understand how to budget for the fundraising process. With Regulation Crowdfunding (Reg CF) issuances becoming increasingly popular in the United States, understanding the costs associated with these offerings is essential to successful capital raising. 

To shed a light on this topic, we have worked with our KorePartners to research the estimated budget for a Reg CF offering. However, this estimated budget is based on a variety of factors that can influence the total cost of capital raising. Thus, this information will not apply to all companies but is a general guide to the expenses involved in a Reg CF raise.

Visit our blog to learn the end-to-end details.

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Categories: Equity (RIC)  |  Issuer Education  |  Reg CF  |  Regulations & Compliance
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1031 Exchanges for Regulated Investment Crowdfunding?

Brian Christie Brian Christie
Posted at 1/30/2023

What time is it?

It’s time to talk taxes and crowdfunding and to consider how we might take a concept that has been around for over 100 years and apply it to regulated investment #crowdfunding (#RIC).

First, a brief American history lesson.

The Revenue Act of 1921 authorized the first tax-deferred exchange, allowing investors to exchange securities and non-like-kind property. Over time, changes in tax legislation and interpretation by the courts limited the scope of what eventually became known as “Section 1031” of the Internal Revenue Code (IRC) to apply only to like-kind property and more specifically, real estate.

For those unfamiliar with 1031 exchanges, they are a tax-deferred exchange of like-kind property used for investment or business purposes. This type of exchange allows investors to defer paying capital gains taxes on the sale of a property by using the proceeds to purchase a similar property.

The key tenets of a 1031 exchange are:

- Only like-kind properties used for inves...more

Categories: Law & Legal
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https://www.koreconx.com/how-to-manage-investment-information/

KoreConX
Posted at 1/26/2023

For entrepreneurs, it’s crucial to understand the private capital market well. Companies no longer need to go public to raise capital, enabling entrepreneurs to maintain more control of their companies. With regulations such as RegA+ and RegCF, accredited and non-accredited investors can be part of capital raising. Plus, the available pool of capital is expected to reach up to $30 trillion by 2030, making it a promising resource for companies. At the same time, investment management has become even easier with online services and platforms coming that provide end-to-end management for private companies to streamline the process.

Understanding KYC and KYP

It is vital for investors and issuers alike to know who they are dealing with. This is where KYC (Know Your Customer) and KYP (Know Your Product) come into play. Before making any investment decisions or accepting an investment, you should always know the issuer or investor’s identity. 

KYC is an essential comp...more

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