This post was originally shared on Superpowers for Good.

Regulated investment crowdfunding is a powerful tool for building local capital in your neighborhood or town.

There are three perspectives I’ll discuss here:

1. Investor perspective

2. Entrepreneur perspective

3. Community leader perspective

For clarity, whenever I talk about crowdfunding today, I’ll be referring to the regulated investment crowdfunding on websites like Wefunder, Republic and Start Engine—and dozens of others. I’m not talking about GoFundMe or even the popular rewards crowdfunding sites Kickstarter and Indiegogo.

That said, there may be no better way for an entrepreneur to prepare for an investment crowdfunding round than to conduct a rewards campaign. We’ll talk about that another day.

Investor Perspective on Building Local Capital Via Crowdfunding

Hi everyone! Together with my co-founder - Josh McSorley - and we are building a tool to make investment crowdfunding easy for businesses raising capital.

In this 3-min Loom Video I cover our task manager view.

What do you think? Thank you so much to everyone who shares their thoughts! In the next videos we can cover:

• AI Campaign Assistant
• Investor Relationship Manager
• Funding Portal Selector

Click here to join the early access waitlist here - alpha version shall be released on April 15th!

I would sincerely appreciate it if you shared this with any business looking to raise capital with crowdfunding on a tight budget.

Thank you,

Peter Rostovsky

Co-Founder & CEO of RaiseWay

Member of BoD of CfPA

That statement is generally true. While guerrilla marketing tactics can be effective in specific contexts, crowdfunding has become a highly competitive and complex landscape. Simply relying on grassroots tactics is unlikely to be enough to ensure success.

Crowdfunding campaigns often require a significant amount of planning, strategic thinking, and resources to generate momentum and reach their funding goals. This can include developing a solid brand and messaging, building a compelling story around the project or product being funded, identifying and engaging with potential backers through various channels (such as social media, email marketing, and influencer outreach), and leveraging data and analytics to optimize campaign performance.

In addition, crowdfunding platforms have become more sophisticated. They offer a range of features and tools to help campaigners succeed, such as campaign management dashboards, built-in analytics, and access to third-party marketing services.

Therefo...more

Regenerative sustainability marketing tactics are varied and can include a range of strategies to promote sustainable practices and regenerative approaches. Here are some examples:

1. Highlighting regenerative agriculture: Regenerative agriculture is a farming method that focuses on improving soil health, increasing biodiversity, and sequestering carbon. Brands can showcase their use of regenerative agriculture in their products and educate consumers about the benefits of this approach.
2. Communicating carbon neutrality: Brands can use messaging highlighting their commitment to reducing or offsetting their carbon footprint. This can include using renewable energy, reducing emissions through efficient production methods, or supporting carbon offset programs.
3. Emphasizing sustainable packaging: Sustainable packaging options such as compostable, biodegradable, and recyclable materials can be highlighted in marketing campaigns. This can also include reducing packaging waste and utilizing reusab

Regulation D (Reg D) is a set of rules established by the U.S. Securities and Exchange Commission (SEC) that allows companies to raise capital without registering their securities for public sale and is related to, but different than other JOBS Act regulations. Reg D also establishes certain disclosure requirements that companies must comply with when selling securities under this type of offering and offers several advantages for companies seeking to raise capital, these include:

• Ability to raise capital from accredited and some nonaccredited investors
• Reduced disclosure requirements, and faster access to capital
• No limits on offering sizes

However, there are also certain drawbacks associated with Reg D. For example, companies must comply with state regulations that may require disclosure of notices of sale or the names of those who receive compensation in connection with the sale. Additionally, the benefits of Reg D only apply to the issuer of the securities, not to affil...more

Devin: What do you see as your superpower?

Victoria: I would say my superpower is my—this is very superman of me—my sense of justice. Since I was 15 or 16, I told myself I was going to be in Greenpeace and I was going to be an eco-warrior. So I think since a young age, I’ve known that whatever I did with my life, it had to have a sense of purpose and that it was going to make change in the world.

“My husband and I had gone down to a one-car household, and we were looking for a different form of transportation other than having to purchase a second car,” says Victoria Brunner, CEO of FattE-Bikes. “So we looked at all the options, including public transportation, Lyft, you name it. I stumbled across electric bikes, and I said, ‘Hey, have you seen these?’”

That 2017 conversation led to success and impact they scarcely could have imagined at that moment.

“I realized quickly that what a lot of the bikes are coming from overseas in Asia, and the quality control was just not there,...more