How to Increase the Value of your Business
OK, You’ve created a successful brand. What’s next? How do you differentiate brand equity with brand value? In this podcast, Howard Lim, the CEO of "How Creative” goes over the steps you need to take and things you need to do to build that all-important equity value so you can grab more market share with “instant recall”, thereby making it easier for your potential customers to remember you. (and think of your company first when they’re ready to make a purchasing decision).
LISTEN TO THE PODCAST ON SPREAKER HERE
You’re at Point A and you want to get to Point B with your business: What do you do? You listen to Howard Lim! As mentioned on a previous podcast, “How Creative” is a disrupter and creator of company’s brands in a variety of different industries, designing companies from the inside out and the outside in. In this podcast, not only will you understand the difference between brand equity and brand value, but you’ll also see why media strategy, consistent touch-points, and the abi...more
Crowdfunding works best with Marketing
Crowdfunding doesn't actually raise you money, marketing does. Gotta market your deal.
Every Founder is looking for the same thing a) Customers b) "the right investor". You achieve both through marketing. Because at the end of the day its up to YOU to let the world know your business exist, what your vision for it is and how they're going to benefit from supporting you as either a customer, an investor or as an #Investomer.
To be clear, #crowdfunding doesn't HELP you raise money. It ENABLES you to raise capital from all levels of investors from VCs, Institutions, Angels and Retail Investors. It is still up YOU to market your deal, regardless of which type of investor you're looking for.
Hence another reason George Pullen and I are so pumped about GoingPublic.com as it is a marketing (and Distribution) engine for startups.
So, if you want to increase your odds of success for your funding campaign (RegCF, RegA or RegD) remember to be ready to tell your story and market your ass off...more
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