By Samson Williams

TL;DR

1.    Investment crowdfunding enables you to set terms on your terms
2.    60% of investors in crowdfunding campaign are already accredited
3.    Crowdfunding platforms make managing your cap-table and communicating to investors easier  
4.    Increase in sales revenue while running your investment crowdfunding campaign
5.    Increase in the lifetime value of your customers, as Investomers

Any discussion about raising money should start off with the obvious. Raising money is hard AF and sucks. Too, there is no guaranteed way to raise capital for your business or startup. That said, if you are considering offering your Startup baby to Sharks for capital, here are a few things you should know about why Investment Crowdfunding should be your first option.

1.   Setting The Terms

So, you are looking to raise capital? But on whose terms? Yours? Or Sharks? The primary benefit of crowdfunding is that i...more