Messy Captable? Yo Mama.
CrowdInvesting doesn't mess up your captable.
The only down side of having your mom, 8 auntie, 30 cousins and 3000 second cousins or customers on your captable is VC hate it when they can't dilute you down to an employee. That is the real reason VCs don't want a quote-unquote "messy" crowdfunding captable. It makes it harder for them to push a co-founder on you and claim 3 board seats so that in 18 months they can push you out of your company. Typically VCs reserve this treatment for women Founders but alas, greed is almost free of sexism...almost.
However, I digress. Because seriously, Sharks are sharks and you've sorta gotta expect that kind of behavior from an industry and practitioners who call themselves Sharks, right? I mean the only ones you've really got to keep an eye out for are the "Angels''. Swear to g-d the best trick the Devil ever did was pivot into investing into early stage startups. What's one soul when you can claim the upside of an entire industry? Know what I...more
Your Customers Are Your Business' Biggest Influencers
Your customers are you business' biggest influencers, not "Influencers".
"Most influencers couldn't get their dog to sit."
Darren Marble, CEO of Crush Capital.
The great thing about customers is that Customers are Humans and Humans rarely change. Yes, behaviors, expectations and even language adapt and evolve but at the end of the day, Human Customers all want pretty much the same thing, predictability. When you walk into your favorite store, restaurant or barbershop it's your favorite because you know exactly what you're going to get. The food is predictably delicious. The products predictably great or in some instances just predictably "okay" and you know that. You knew that going in hence why you're there. Especially when it comes to comfort foods. Yes, you know they're "bad" for you. But when you're in need of a bit of culinary nostalgia, a particular smell or taste that takes you back in time, to a place where an emotion or memory lives, you beeline straight to that s...more
15 Crowdinvesting Predictions - for the 2020s
Hello Beautiful People!
For those of you who have never met me my name is Samson Williams and I’m the President of the Crowdfunding Professional Association. I came by this honor by an odd set of circumstances that allows me to stand on the shoulders of everyone who worked so diligently to birth the Investment Crowdfunding industry. I say this because I am in no way responsible for the success of the industry but man oh man am I a fan. In that regard I am sharing my vision and thoughts on where the CrowdInvesting* industry will be by 2030. Are my predictions 100% correct? A crazy, wild-eyed scientist and a kid borrowed my time machine so I dunno. Time will tell. But as you read this just keep in mind, “The hardest part of anyone’s overnight success is the first 10 years.” Title III of the JOBS Act turns five years old on May 16, 2021 so the retail crowdfunding industry isn't even in kindergarten yet. What follows are insights into where the industry will be by the time it turns into a ...more
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