The Financial Industry Regulatory Authority (FINRA) is responsible for regulating the securities industry and overseeing broker-dealers in the United States. Part of this responsibility includes granting licenses to firms that want to operate as crowdfunding portals under Regulation Crowdfunding (Reg CF), which is a set of rules issued by the U.S. Securities and Exchange Commission (SEC) that allows small businesses to raise capital from a large number of investors through the internet. Because Reg CF is a federal regulation, it is up to FINRA to ensure that firms seeking to operate as crowdfunding portals meet the necessary requirements and are in compliance with the rules set forth by the SEC.

*Written by OpenAI's ChatGPT* 

Yes, it is possible that AI could have an impact on the field of investment crowdfunding. AI can be used to process large amounts of data quickly and accurately, which could be useful for analyzing potential investment opportunities and making predictions about their success. Additionally, AI could be used to automate many of the tasks involved in managing a crowdfunding campaign, such as identifying potential investors and tracking progress toward fundraising goals. However, it is also important to consider the potential drawbacks of using AI in this context, such as the potential for bias in decision-making and the need for effective regulation to protect investors.

*Written by OpenAI's ChatGPT* 

Crowdfunding has become a mainstream form of finance for real estate.

You can learn more about how in my new book, UNLEASHED, that you can access here, and in this article here that includes a link to a conversation I had with Tore Steen, founder and CEO of CrowdStreet.

@Brian Belley, @Jenny Kassan and @Sara Hanks, I wonder if you have thoughts about where to incorporate a benefit corp.

This is a great question! @Brian Belley recently told me that the average investment via Reg CF is about $750. That suggests there is some room to budget for marketing. On the other hand, investors plopping down $100 leave very little room. I hear ranges of from 10 to 30% for marketing budgets. Using 20% against the average of $750 would suggest the cost of investor acquisition is $150--far more than a common $100 minimum investment. I hope Brian or others can add more color to this conversation.

Thanks for the question. Quick disclaimer: this is just my own personal preference and experience, this is not to be construed as investment advice! Each investor has their own reasons and criteria when investing, so you need to determine what that looks like for you.

When personally picking a company to invest in, for me, it comes down to two primary things:

1. Does it match my investment thesis (e.g. my "why" for investing - whether it's a company I am passionate about, a market I think will be huge, a technology that I believe could change the world), and

2. Due diligence - e.g. are there any red flags? Are the deal terms fair? etc.

For point one: I recommend investors reflect on the reasons they are investing and what they want to achieve. Are you only looking to maximize financial returns? Do you care about social impact? Are you trying to support local small businesses? 

For point two: personally, I follow a "5 T's" approach to due diligence. Due diligence is a topic that could fill volumes by itself, but you can read more about due diligence in two articles I wrote and videos I made:

Due Diligence Part 1 - https://crowdwise.org/crowd-investing-101/due-diligence-101-overview-for-crowdfunding-investors-part-1/

Due Diligence Part 2 - https://crowdwise.org/crowd-investing-101/due-diligence-101-part-2-the-1-reason-why-startups-fail-and-how-to-screen-deals/

There are also services out there that will aggregate and review deals to help investors scale their due diligence, such as KingsCrowd (disclaimer: I am currently VP of Product at KingsCrowd).

And ultimately, you should always go to the campaign page and read all the details, including all deal terms. Another gem of information on these pages are the investor Q&A sections. You can not only post your own questions to be answered by the founder, but you can read other insightful questions from potential investors of all backgrounds. 

I always read the Q&A. You can learn a lot about the company and how they communicate and handle tough questions.

Happy investing!

Thanks!

Yes, you can solicit as to what terms people might find attractive, including valuation. I would generally include a disclaimer of some kind saying that just because something has been suggested it doesn't mean that will be reflected in the deal terms if you eventually make an offering.

Sara

Both valid comments, there are a few quick answers to make the severity of these problems perhaps less worrisome: 

1) the average investment in a successful crowdfunding campaign is only $96. So, the real risk vis a vis the founder's self-proclaimed valuation is not only mitigated by this average, but there are also caps on how much a retail investor can invest annually in crowdfunding. For instance, anyone earning under $107,000 annually, can only commit $2200 or so. 5% of their annual income. I'd say there are far more dangerous "investments" people make with far more predictably bad outcomes (hamburgers?).

2) as to how to know if other, potentially better, candidates for your money are making similar solutions available to investors, that's always hard to say, but I'd say you might reconcile "Caveat Emptor" dictates responsibility in both of these questions: "the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made."

So, do your homework. I mean, you' wouldn't buy a house sight-unseen without looking over the neighborhood, checking out the schools, etc.

Great questions. Keep em comin'