We read 6,800 funded RegCF pitches. The words that raise the most money aren't the ones you'd expect.
The gap between a top-quartile raise and a bottom-quartile one is 24x. So we ran the language through NLP to see what separates them.
It isn't hype. "Revolutionary" and "disrupt" don't move the needle. Sentiment, length, and buzzwords like "traction" show no advantage at all.
What the big raises actually talk about: FDA approvals, clinical pipelines, recurring revenue, clean energy, real assets. The language mirrors the business — substance beats spin.
Comment "CCLEAR" and I'll send you the full brief. #Startups #NLP #Fundraising #RegCF #DataScience
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CCLEAR The ECO doesn't allow for direct messaging -- but I think you have my contract info. If not, I'll ping you.
This seems like it would be an important resource -- not only to issuers, but also for marketing agencies that may help them with their campaigns.
Thanks Brian. I'll send it your way by email since the ECO doesn't do DMs. For anyone else in the thread, the full brief is here: cclear.ai/library/language-of-the-raise. And you're right that it's not just for issuers. Agencies helping founders shape a pitch can see which substance signals actually correlate with bigger raises, and which buzzwords don't. Would enjoy comparing notes.