That statement is generally true. While guerrilla marketing tactics can be effective in specific contexts, crowdfunding has become a highly competitive and complex landscape. Simply relying on grassroots tactics is unlikely to be enough to ensure success.
Crowdfunding campaigns often require a significant amount of planning, strategic thinking, and resources to generate momentum and reach their funding goals. This can include developing a solid brand and messaging, building a compelling story around the project or product being funded, identifying and engaging with potential backers through various channels (such as social media, email marketing, and influencer outreach), and leveraging data and analytics to optimize campaign performance.
In addition, crowdfunding platforms have become more sophisticated. They offer a range of features and tools to help campaigners succeed, such as campaign management dashboards, built-in analytics, and access to third-party marketing services.
Therefo...morePosted at 3/27/2023 3:02:09 PM