According to news reports, the applications for funding portals is on the rise. I've had a couple people approach me asking about the process. FINRA outlines the process in their "How to Apply as a New Funding Portal" guide: https://www.finra.org/registration-exams-ce/funding-portals/how-apply-new-funding-portal I'd recommend anyone planning to undertake this process be sure to hire competent legal counsel to make sure that you're doing things correctly - both for the application and when designing your portal / building the tech platform.
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