Lack of a campaign plan to map out the algorithmic path to their goal raise amounts. I've built out a model that I call the "8-Point Plan that I recommend for building out a proper Strategy:

1. Industry Overview

2. Competitor Marketing Audit

3. Target Audience Personas

4. Channels

5. Creative Plan

6. Partnerships

7. Projections

8. Activation Summary

Realistically, issuers need 50k visitors per 1k investments (reflecting a 2% conversion rate) per $1m raised on a Reg CF, based off a $1k avg investment value (following stats/articles on Kingscrowd). It's important to draft our these traffic sources accordingly, and feature as much Social Proof as possible to validate the deal.

Here are links to more info:

Deck

Video Presentation at Equity Crowdfunding Week (full session here)

"Testing the waters" (TTW) in crowdfunding refers to the practice of gauging interest and collecting potential commitments from potential backers BEFORE officially launching a crowdfunding campaign. This pre-launch phase allows creators to assess the viability of their project and gather insights into how well it might be received by the crowdfunding community.

Creators often create a preliminary campaign page or use a specialized "pre-launch" page on a crowdfunding platform to showcase their project idea, outline key details, and, in some cases, offer early incentives or exclusive rewards for those who express interest or make a commitment to back the project once it officially launches.

During this testing the waters phase, creators can collect email addresses or other contact information from interested individuals. This information can be used to build a mailing list and keep potential backers informed about the project's progress, updates, and the official launch date.

Testing the waters serves several purposes:

1. Assessing Interest: Creators can gauge whether there is sufficient interest in their project before investing time and resources into a full-fledged crowdfunding campaign.

2. Building a Community: Gathering a list of interested individuals allows creators to build a community around their project, which can be beneficial when the campaign officially launches.

3. Feedback and Refinement: Creators can receive feedback on their project idea and make necessary adjustments based on the responses they receive during the testing phase.

It's important to note that while testing the waters can be a valuable strategy, creators should be transparent about their intentions and clearly communicate that the project is in the pre-launch phase. Additionally, not all crowdfunding platforms have specific features for testing the waters, so creators may need to use alternative methods to gauge interest, such as social media or a dedicated website.

One of the biggest challenges for issuers seeking to raise money using investment crowdfunding is the need to stand out in a crowded marketplace. Investment crowdfunding platforms have gained popularity in recent years, leading to increased competition among issuers seeking funding.

Here are some specific challenges they may face:

1. Market Saturation: With numerous projects and campaigns vying for attention on crowdfunding platforms, it can be difficult for issuers to capture the interest of potential investors. Standing out from the crowd and effectively communicating the value proposition of their project becomes crucial.

2. Investor Education: Investment crowdfunding often involves offering securities or equity in a business, which may require potential investors to have a certain level of financial literacy. Issuers need to educate and inform investors about the risks and potential returns associated with their offering, as well as the legal and regulatory implications.

3. Building Trust and Credibility: Since investment crowdfunding involves soliciting funds from the general public, issuers must work to establish trust and credibility with potential investors. This can be challenging, especially for new or unknown businesses. Providing transparent and comprehensive information about the project, including financials and business plans, is essential.

4. Compliance with Regulations: Issuers seeking to raise money through investment crowdfunding must adhere to regulatory requirements, which can vary across jurisdictions. Navigating these regulations and ensuring compliance can be complex and time-consuming. Failing to comply with the applicable rules can lead to legal issues and regulatory penalties.

5. Post-Funding Obligations: After a successful crowdfunding campaign, issuers have ongoing responsibilities to their investors. This includes providing regular updates, financial reporting, and potentially managing a large investor base. Meeting these obligations and maintaining investor relations can be demanding for issuers, especially if they have limited resources or experience in investor management.

Addressing these challenges requires careful planning, a compelling value proposition, effective marketing and communication strategies, and a solid understanding of the legal and regulatory landscape. Issuers should also consider leveraging their existing networks, engaging with the crowdfunding community, and seeking professional guidance to increase their chances of success.

In the context of regulated investment crowdfunding, "testing the waters" refers to the practice of gauging investor interest and soliciting indications of interest for a potential securities offering before formally launching the offering. This practice is permitted under certain regulations, such as Title II of the JOBS Act in the United States.

The pros of testing the waters in regulated investment crowdfunding include:

1. Market Validation: Testing the waters allows companies to assess market demand and investor interest in their offering before committing significant resources to a full campaign. It helps validate the viability of the investment opportunity and reduce the risk of launching a campaign that may not attract sufficient investor participation.

2. Feedback and Refinement: By engaging with potential investors during the testing the waters phase, companies can gather feedback and insights that can be used to refine their offering. This feedback can help identify areas for improvement, address investor concerns, and fine-tune the investment proposition.

3. Building Investor Relationships: Testing the waters provides an opportunity to establish relationships with potential investors early on. By interacting with them, sharing information, and answering questions, companies can build rapport, trust, and a sense of community around their offering. This can be beneficial when the formal campaign is launched, as these relationships can potentially lead to investment commitments.

4. Marketing Advantage: Engaging in testing the waters activities can help generate buzz and create awareness about the upcoming investment opportunity. It allows companies to start building a following, generating interest, and capturing potential investor leads, which can be leveraged during the formal campaign.

However, there are also potential cons to consider:

1. Legal and Regulatory Compliance: While testing the waters allows companies to solicit indications of interest, they must ensure compliance with relevant securities laws and regulations. There are restrictions on what can be communicated, limitations on the solicitation methods, and requirements to avoid actual investment acceptance until the formal campaign is launched. Companies need to carefully navigate the legal requirements to avoid any compliance issues.

2. Resource Intensity: Testing the waters can require significant time, effort, and resources. Companies need to develop marketing materials, engage with potential investors, respond to inquiries, and track indications of interest. This can create additional workload and costs, particularly for small businesses or startups with limited resources.

3. Potential Lack of Conversion: While testing the waters can provide an indication of investor interest, it does not guarantee that those who express interest will actually convert into investors during the formal campaign. There is a risk that the initial interest does not translate into actual investment commitments, which may impact the success of the crowdfunding campaign.

Overall, testing the waters in regulated investment crowdfunding offers several potential benefits in terms of market validation, feedback, relationship building, and marketing advantage. However, it also presents challenges related to legal compliance, resource allocation, and the uncertainty of converting indications of interest into actual investments.

A SAFE is an investment vehicle which allows investors to invest in a company in exchange for the future equity it holds. Similar to a stock option, it is commonly used within the context of investment crowdfunding.

Stock option agreements and safe instruments used in crowdfunding are similar in that they both provide investors with a way to invest in a company without having to purchase shares of stock. They both provide investors with a way to invest in a company without having to take on the risk of owning shares of stock.

They also both provide investors with a way to invest in a company without having to pay the full price of the stock.

However, the main difference between the two is that stock option agreements provide investors with the right to purchase shares of stock at a predetermined price, while safe instruments provide investors with the right to receive a predetermined amount of money if the company is successful.

According to our data Q2 tends to have the most funded deals of the year. Since most offerings last around 4 months, launching in Q4 might be smart. Of course, there are other factors that play into account like whether the issuer is a startup or established and what geopolitical or macroeconomic events are pressuring investors. 

In the United States, companies looking to raise funds through crowdfunding must comply with the rules and regulations set forth by the Securities and Exchange Commission (SEC) in Regulation Crowdfunding. Some of the requirements for companies include:

- The company must be organized in and have its principal place of business in the United States.
- The company must provide certain disclosures to the SEC and to potential investors, including financial statements and information about the management team and the business.
- The company may only raise a certain amount of money in a 12-month period, currently $5 million
- The company must use an SEC-registered intermediary, such as a broker-dealer or a funding portal, to conduct the crowdfunding offering.
- The company must also provide certain investor protection measures, such as allowing investors to cancel their investment commitments within a certain period of time.
- The company must also make sure that their campaign adheres to anti-fraud regulations and that their investors are accredited or not.

It is important to note that these requirements and rules are subject to change and depending on the legislation of different countries the requirements may vary.

It is difficult to predict exactly how regulated investment crowdfunding will evolve in 2023, as it depends on a variety of factors such as changes in the regulatory environment, technological developments, and market trends. However, here are a few potential developments that could shape the future of regulated investment crowdfunding:

1. Increased use of blockchain technology: Blockchain technology could potentially be used to streamline the crowdfunding process, making it faster and more secure.

2. Development of new regulatory frameworks: Governments around the world may develop new regulatory frameworks to address the unique challenges and opportunities presented by crowdfunding.

3. Growing popularity of alternative forms of financing: Crowdfunding may become more popular as an alternative to traditional forms of financing, such as bank loans or venture capital.

4. Increased competition: As crowdfunding becomes more popular, more platforms may enter the market, leading to increased competition among platforms.

5. Greater focus on investor protection: As the industry evolves, there may be a greater focus on protecting the interests of investors, including through the use of measures such as disclosure requirements and investor education.

Overall, it is likely that regulated investment crowdfunding will continue to grow and evolve in the coming years, with a focus on using technology to improve the efficiency and effectiveness of the process. 

*Written by OpenAI's ChatGPT* 

Donations-based crowdfunding and investment crowdfunding are two different types of crowdfunding. In donations-based crowdfunding, individuals make contributions to a project or cause without expecting anything in return, other than the satisfaction of knowing they have helped support something they care about. In investment crowdfunding, individuals invest money in a project or venture with the expectation of receiving a financial return on their investment. *Written by OpenAI's ChatGPT* 

Yes, it is possible that AI could have an impact on the field of investment crowdfunding. AI can be used to process large amounts of data quickly and accurately, which could be useful for analyzing potential investment opportunities and making predictions about their success. Additionally, AI could be used to automate many of the tasks involved in managing a crowdfunding campaign, such as identifying potential investors and tracking progress toward fundraising goals. However, it is also important to consider the potential drawbacks of using AI in this context, such as the potential for bias in decision-making and the need for effective regulation to protect investors.

*Written by OpenAI's ChatGPT*