How can investors assess both financial potential and measurable impact in a crowdfunding offering?

Traditionally, startup investing required dozens of hours of due diligence. Many investors are tempted to cut corners. Doing so risks building a poorly performing, low-impact portfolio.

Reg CF makes investing easier and faster inherently in two key ways. The portal is required to do some screening and background checks that angels had to do in the past. Furthermore, much greater required disclosures accelerate due diligence.

When investing for impact, I find most early-stage and small business issuers seeking impact don't have well-refined impact measurement in place. I look for impact that could be measured. 

For evaluating financial returns, I look for the ability to meet contractual expectations, as I focus on small business lending more often than equity investing, giving me an opportunity to earn money in the form of interest. When investing in equity, I look for the reasonable possibility of a tenfold return. 

Remember this axiom: if a deal is great in every way except valuation, it isn't a good deal. Valuation is essential!

To help with evaluating this, we have a free tool for members that guests can use for $12 per outing: https://SuperImpactScore.ai.