The ugly truth of equity crowdfunding is that a very high percentage of businesses that try to raise money never raise money. Why is that? In this podcast, Mike Brette from Small Cap Equity Advisors explains why hiring outside consultants makes sense depending on the stage of your business – as well as the step-by-step process on how to raise that capital you need to take your business to the next level!
Unfortunately, most founders and CEOs really have no idea how to successfully raise money in the real world. Sure, there are a ton of theories out there of what should work, but many times they’re just that: theory. The second ugly truth: You can’t raise money without spending money! Crowdfunding is not cheap or easy. Mr. Brette pulls no punches in this podcast episode as he explains why hiring the right consultants can help guide you in the right direction before you go down a path that may result in real world disaster.
The main takeaway here is to understand WHY you are looking to raise money and what is that money going to be used for. By listening to this podcast, you’ll learn why referrals are so crucial to business success, what the important questions you need to be asking, why it’s important to invest the money and time to raise money correctly, what works and what doesn’t in the process, and why pitchdecks and business plans are (many times) useless! Mike also goes over what investors want to see (and what they absolutely hate!)
When you don’t know how to do it, find out who can do it for you. That’s the mantra for hiring a consultant. Get started with your crowdfunding raise today – the correct way!
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