Tomorrow morning, I'm sitting down with our Media Buyer Nicky Cheung and Copy Editor Mark Laufgraben to walk through something most founders never think about until it's already costing them conversions.
The investor journey doesn't start when someone hits your landing page. It starts before that — when they search your name, see your ad for the first time, or come across your content somewhere they weren't expecting it. By the time they reach your raise page, a lot has already happened. Or nothing has, and that's the problem.
Tomorrow, March 25th at 10 am PST, we're breaking down every stage of that journey and showing you exactly where funnels break down and how to fix them.
What we're covering:
- Why investor messaging and customer messaging require completely different approaches
- How founder visibility — press, podcasts, media — builds trust before anyone clicks an ad
- The real stages of the investor journey and what people need to see at each one
- Where funnels lose people and what to do about it
- How ads, landing pages, and follow-up sequences need to work as one connected system
- Real campaigns that moved people from awareness to committed capital
Register! Can't join live? Register anyway, and I'll make sure you get the recording and deck!
