YouTube Ads reach over 2.5 billion monthly active users, making it a powerful platform for video marketing. The platform offers various ad formats, including Skippable Ads, Non-Skippable Ads, Bumper Ads, and In-Stream Ads, catering to different marketing goals. With Google’s advanced targeting, advertisers can reach specific audiences based on demographics, interests, search history, and viewing behavior. YouTube Ads have high engagement rates, as video content is more immersive and effective for storytelling. The platform’s AI-powered optimization ensures ads are shown to the right users, maximizing return on investment.