Kickstarter is one of the largest crowdfunding platforms, launched in 2009 to help creators fund their projects. It operates on an all-or-nothing model, meaning campaigns must reach their funding goal to receive any money. This approach motivates backers and project creators to actively promote their campaigns.

Since its launch, Kickstarter has helped raise over $7 billion for creative projects across various industries, including technology, film, music, and publishing. More than 250,000 projects have been successfully funded. However, only about 40% of campaigns reach their funding goals.

Successful Kickstarter campaigns typically have a strong pitch, engaging storytelling, and compelling rewards for backers. Transparency and regular updates are also key to maintaining backer trust. Unlike GoFundMe, which supports personal fundraising, Kickstarter focuses on creative and business projects.

The platform takes a 5% fee from successfully funded projects, plus payment processing fees. Despite challenges, Kickstarter remains a powerful tool for launching innovative ideas.