Advertising plays a crucial role in modern fundraising, helping campaigns reach wider audiences and maximize donations. Here are some key facts about using ads in fundraising:

1. Paid Ads Can Increase Donations by Over 200%

Nonprofits and crowdfunding campaigns that use targeted ads (such as Facebook or Google Ads) often see a significant boost in donations, sometimes over 200% more than campaigns relying only on organic reach.

2. Facebook & Instagram Ads Are the Most Effective for Fundraising

Social media platforms like Facebook and Instagram offer highly targeted ad options that allow fundraisers to reach people based on their interests, behaviors, and demographics. These platforms account for a large portion of online fundraising revenue.

3. Google Ad Grants Provide $10,000 Monthly for Nonprofits

Google offers free advertising credits (up to $10,000 per month) to eligible nonprofits through the Google Ad Grants program, helping organizations drive traffic to their donation pages.

4. Video Ads Generate More Engagement Than Static Ads

Campaigns that use video ads (especially short, emotional storytelling videos) tend to perform better than static image ads, as they create a stronger connection with potential donors.

5. Retargeting Ads Can Recover Up to 70% of Lost Donations

Many potential donors visit fundraising pages but don’t complete the donation process. Retargeting ads (which remind users to return and donate) can help recover up to 70% of these lost opportunities.

6. Emotional Storytelling Boosts Ad Performance

Fundraising ads that highlight personal stories, struggles, and successes tend to attract more donors than generic requests for donations. People give to people, not just causes.

7. Mobile-Optimized Ads Are Essential for Fundraising Success

Over 60% of online donations come from mobile devices. If your fundraising ads lead to a website that isn’t mobile-friendly, you may lose potential donors