Looking for the "right investors"?

Samson Williams Samson Williams
Posted at 4/27/2021

You're looking for "the right investor". Your competition is looking for the right investor. Everyone in your accelerator or incubator is looking for the right investor. Your right investors is also looking for the right investor. Everybody is looking for the right investor! But why? Especially when customers have more money than VCs and Angels...

Oh, the reason that your right investor is looking for the right investor is that: 

A. General Partners crowdfunding from a small pool of Limited Partners. Thats how you know crowdfunding works. Sharks do it all the time, with each fund they start they spend years raising money from a small pool of investors. The difference for you is, that you now know better than to pool capital from a pool and know instead to source it from the ocean that is The Crowd.

B. Funds generally want to invest after someone else has. As though due diligence gets solved because someone jumps off the cliff first, which gives them the courage to follow with...more

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Understanding Accelerator & Funding Portal Partnerships

Samson Williams Samson Williams
Posted at 4/25/2021

TLDR 

  1. Accelerators & Incubators will partner with FINRA approved Funding Portals (aka Crowdfunding Platforms) 
  2. Because the real value is in getting Founders/Businesses "Business Ready
  3. Founders will not benefit from this partnership and will opt to skip the Incubators and Accelerators going directly to crowdfunding platforms. 

Hello Beautiful People! Recently you may have seen how YCombinator put 40 of their Startups onto the WeFunder platform. Which was an inevitable step in the evolution of crowdfunding. On YCombinator's side it was them opening the gates to a Trojan horse of epic size. How is that? I'll explain in the following bullets. 

A natural partnership - Accelerators/Incubator and Funding Portals 

In all truth I don't actually know what the difference is between an incubator and an accelerator. Yes, I could google it but that would be like googling "What is the Yellow Pages?" At any rate, in my head accelerators and incubators help Founder...more

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Why Raising Capital Becomes a Bottleneck

Samson Williams Samson Williams
Posted at 4/21/2021

"We are currently working on new products that will be launch in the coming months. Raising capital has become one bottlenecks to constraining our growth. It seems that this might an area that you have expertise in assisting with. Is that the case?" 

I get some inquiry like this three or four times a week. My thoughts are generally, "Other than raising capital, what are the other bottlenecks constraining your growth?" followed pretty immediately by, "What is my expertise?" The latter being more of an existential question for me than a concern for you as a business owner. So, with no further ado a few bullet points to help you overcome raising capital as a bottleneck. 

  1. What are you selling? I like to start there because revenue will always be the best capital in the world. You only need to raise money if you're not generating revenue from sales. Are you pre-revenue because your product isn't ready? Or do you have a good, product or service and need to improve your sales? Note
...more

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Funding Portals - Welcome to the League!

Samson Williams Samson Williams
Posted at 4/12/2021

Welcome to the League! 

April 12, 2021  


Hello Portal Owners,


We’re all busy people and so I’ll skip the pleasantries and focus on why this year you need to join the Crowdfunding Professional Association (CfPA), the group that helped usher in the age of Crowdfunding and for nine years has advocated for you and your business each and every day whether you knew it or not.  


Invest 3 minutes of your time now into helping secure your portal’s future. Let’s start. 

  • Scale for Free. You’re busy running a crowdfunding portal and don’t have the time to personally advocate for the policy and regulatory changes that make operating your business easier, more profitable and sustainable. 
  • Expertise. You know that there is a regulatory, bureaucratic, and administrative process to getting policies and legislation drafted, introduced, championed, debated and ultimately passed. But again, you don’t have the time to make industry advocacy yet another full time job.
  • Strength in N
...more

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HBCUs + Investment Crowdfunding

Samson Williams Samson Williams
Posted at 4/6/2021

Introduction to Investment Crowdfunding 

For as long as entrepreneurs have started businesses they have also needed capital to grow and scale those businesses. To that end, this article explores how HBCUs can leverage Investment Crowdfunding to help their students, teachers and alumni raise capital for their businesses, while providing HBCU community members the opportunity to be more than just customers of businesses but also equity owners in the businesses they make successful. 


Investment crowdfunding is when businesses and entrepreneurs engage the general public to become investors into their businesses. Title III of the Jump Start Our Businesses & Startups Act (also known as the JOBS Act), was signed into law by President Obama on May 16, 2016. With this historic Act, it finally enabled Main Street Businesses to raise investment capital from retail investors (also known as Customers), along with accredited and institutional investors, aka “Sharks”, “Angels” and “VCs”...more

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Customers have more money than VCs

Samson Williams Samson Williams
Posted at 3/24/2021

Hello Beautiful People, Founders, Entrepreneurs and Business Owners! Ya’ll rock and I want you to know that I love each and every one of you. What you do as innovators and creators truly does make America Great. Did you know that because of your hard work since 2016:

  • $585M has been raised via investment crowdfunding
  • Resulting in a total of 88,000 new jobs and
  • An economic impact of $3.2B over 1000 local communities across all 50 States 

The real awesome thing is that in 2020 alone, JOBS Act Investment Crowdfunding generated $214M in small business funding, an increase of 105% over 2019, and 35,000 jobs created during the Pandemic using a regulation that is limiting for both investors and businesses alike. And don’t even get me started on how Customers and Communities have responded to the opportunity to invest in Main Street businesses since the new rules went into effect on March 15, 2021. In case you missed it as of March 15, 2021 the new limit for Regulation Crowdfunding (aka ...more

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New Crowdfunding Rules Change the World--for Good!

Devin Thorpe
Posted at 3/23/2021

How would you like $5 million for your social enterprise?

The SEC this week raised the limits on equity crowdfunding to $5 million. This is huge.

The aggregate limit last was was just $1,070,000. The limits on accredited investors have been completely removed! So angel investors and venture funds can invest as much as they want right along with your other individual investors who may only put in $100.

Ordinary individual investors can also now invest more with limits tied to the greater of income or net worth rather than the lesser, meaning everyone you know can invest something--most can invest thousands of dollars legally.

There are lots of great resources available to help. If you have questions, put them in the comments and I'll answer those I can and I'll tag my expert friends to answer the ones I can't!

Let's rock this for good!!!

...more

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Ready? The three steps to raising up to $5M in capital for your business via JOBS Act CrowdInvesting.

Samson Williams Samson Williams
Posted at 3/22/2021

The secret to raising money for your business is having money to spend raising money for your business. Thank you for attending my TedTalk on how businesses are using JOBS Act Investment Crowdfunding to raise up to $5M for their business. Note - they’re spending $250k to $500k to do it. 


As you get over the shock of the Sticker Price of how much it costs to raise money for your business below are the Three Steps you need to know to understand why it costs money to raise money. In short, you need to be ready. 


Step 1 - Getting Your Business, Business Ready 

You need to have a BONAFIDE BUSINESS in order to legally raise money for your business. What does this mean if you’ve been in business for a few years or decades? It means you’ve already invested in starting a business and are more than likely 95% Business Ready. 


However, if you’re a StartUp, are you business ready? More likely, if you’re thinking about starting a startup (aka, you’re a wannapreneur) is your star...more

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